Essay on Lego Case Study - 967 Words

Lego Case Study 1. What business goals were set by Knudstorp? Ans. Jorgen Vig Knudstorp, the CEO of Lego set the following goals for the company which was performing very poorly, * To remain profitable while maintaining growth, continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and supply chain and making these processes more efficient 2. What business strategies were set by Knudstorp? Ans. Knudstorp set up the following business strategies to ensure Lego’s profitability and growth: * Turning the supply chain into an efficient one by contacting top retailers, filling the blank spaces in the supply chain and reducing cost *†¦show more content†¦* Development time was reduced by 50% which resulted in speed in the business process. * Reusable parts were created for using in manufacturing process which in turn reduced some pressure in the supply chain. * Lego gave the customers the opportunity to get involved in the discussion and product innovation by providing real-time feedback. Also, brand ambassadors were created to represent Lego among various building communities and thus involving customers in the making and development of the product. Some necessary changes were made in the information system to support the new business and organizational strategies, they are stated below, * Lego established an integrated and flexibly structured information system which allowed them to make changes in it as necessary. The new system included applications for human capital management, operation support, product life cycle management and data support which helped them greatly in alleviating problems in order management, fulfillment and employee management, areas that were stumbling to keep up with company’s growth. * New technology was also incorporated as Lego entered into online virtual interaction games and video games. 4. Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice. Ans. From the case it appears that Lego is following ‘Focus’ strategy with aShow MoreRelatedLego : A Case Study Of Lego921 Words   |  4 PagesLEGO Case Study Introduction Lego is founded in 1932. It is privately-held and it is still owned by the family of the founder, Ole Kirk Kristiansen. Lego is an abbreviation of two Danish words, leg godt meaning play well†. Lego discovered its specialty in 1932 when the main wooden building pieces were made, from that minute the organization had discovered its motivation in making toys for kids. The company had forty-nine different designs for wooden toys, but in 1942 the company destroyedRead MoreLego Case Study1495 Words   |  6 PagesLego Case Study 2012 Profit for the year The LEGO Group’s profit for the year amounted to DKK 5,613 million in 2012 against DKK 4,160 million in 2011, which is a higher increase than expected at the beginning of the year. The very positive results are first and foremost related to the continued successful innovation of the product portfolio. As new products make up approximately 60% of the total sales each year, a highly innovative and consumer oriented devel ¬opment process is key to continuedRead MoreLego Case Study1463 Words   |  6 PagesLego: Embracing Change by Combining BI with a Information System CASE STUDY 1. Brief description and summary of the key issues/problems presented in the case (possibly) including(50) a. What new concept is introduced in this case? In this case , LEGO needs a flexible and robust IT infrastructure with business intelligence capabilities that could help management perform better forecasting and planning. So they chose to implement SAPs Supply Chain Management (SCM) , Product Lifecycle ManagementRead MoreLego a Brand Case Study1364 Words   |  6 PagesMedia and Communication, Pune Brand Management Prof. Atul Tandon Lego Case Study Lego – The way the world plays An Introduction: LEGO Lego) is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. A powerful and instantly recognized global brand has been a key feature of Lego’s success. Lego has worked hard to establish this brand through a number of routes. TheRead MoreLego case study analysis1362 Words   |  6 Pagesï » ¿Lego Case Study Analysis Pallav Mathur Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returnsRead MoreDisruption Case Study : Lego1412 Words   |  6 PagesDisruption Case Study LEGO: Back to Bricks LEGO, as we know, is everywhere today. Not only in their classic, cuboid shapes, but also in video games, on the movie screen, on clothes, and in the formation of theme parks populating the globe. Within a world that is increasingly being surrounded by colorful, snappable bricks, it is hard to describe LEGO as anything other than a major success story. However, the brick road has not always been yellow for the Danish firm. Up against the volatile toy industryRead MoreLego Case Study Essay1245 Words   |  5 PagesRishab Singhvi LEGO CASE STUDY Discussion Question: Q.1: How did the information systems and the organization design changes implemented by knudstorp align with the changes in business strategy? Advances in the field of information technology and introduction of new hi-tech form of entertainment such as tablets and gaming consoles had left Lego trailing in the entertainment field. Jorgen Vig Knudstorp was appointed as the CEO to revamp the company’s business process, organization structure andRead MoreLego Case Study1817 Words   |  8 Pagesan organization, followed by the strategic choices for the future and turning strategy into action. Beginning with strategic position the LEGO group faced different objectives which influenced the development of strategy. The level of technology and preferences concerning materials changed over the time and the company was able to found a niche market for LEGO movies and created new innovations like plastic bricks. Also - like in all markets - the internationalization has affected the strategy ofRead MoreLego Case Study Essay1025 Words   |  5 PagesLego case study 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? Ever since LEGO started experiencing double digit annual sales growth, (by launching new toy games, branded theme parks, entering the video game sector, introducing mobile applications, introducing toys for girls, etc.) they realized they needed a model that was standardized, modular and scalable. Hence, allowing them to expand toRead MoreCase Study : The Lego Company1715 Words   |  7 PagesMichael Stelmach Case Study 1 - Lego Professor Kannenberg February 2, 2017 The LEGO Company was founded in 1932 by Ole Kirk Kristiansen and is the leading play material toy manufacturer in the world among all other toy manufacturers. Their success is based off of the development and innovations of learning and building through play. LEGO values imagination, creativity, fun, learning, caring, and quality with the spirit that only the best is good enough. They hold four promises to their customers